Tailor Research

Online

By phone

Focus groups

Industry leader in high quality phone and panel surveys.

Phone-based surveys offer advantages over panel or internet surveys. Panels and internet surveys run the risk of individuals “gaming the system” by registering multiple profiles in order to earn more money. Also, respondents tend to rush through surveys in order to earn their money quickly. This is partly why many panel survey companies do not allow many open-ended questions – they know the answers will not be quality answers. However, open-ended questions often have the most insightful information.
Conversely, phone surveys allow surveyors to ensure the respondents are knowledgeable on the subject of the survey. There is no way to “game the system”. Furthermore, surveyors can clarify with the respondent, the objective of each question, while respondents can clarify their answers. Each surveyor understands the objectives of the survey and focuses on getting accurate, complete responses. The live interview also allows for fuller responses on open-ended questions.

We work to understand your needs

We work with you to understand your objectives, first and foremost. We take the time to understand whom you need answers from; why you need those answers; and what you’re trying to accomplish. We research the target population and sampling techniques. We work with you to understand the trade-offs between confidence levels and costs. This leads you to the best survey that meets your budget.

We help you design your questions

Designing the questions for a survey is fraught with danger. It is very easy to introduce bias. For example, do your multiple-choice questions have four or five answers? Do you know which one introduces the least amount of bias? We do. We work with you on the length of the survey, the question types, wording, and much more.

We source leads/respondents to your survey

Sourcing leads is both an art and a science – it takes experience. Without the right leads, a study will yield skewed results. We utilize our experience and techniques to build a sample of leads that emulates the overall population. We use internet researchers, web-scrapers, robotic-process-automation (RPA), and artificial intelligence to quickly build lists to call upon.

We train our callers to meet your needs

We carefully train our callers on the objectives of the survey. We give our callers a script (sometimes with input from you), which they use when calling respondents. To ensure a richer survey, we instruct our surveyors on the knowledge set the respondents should have. We do international surveys that include translation of the survey and the responses.

We employ layers of Quality Assurance

We have several layers of quality assurance (QA). We utilize our supervisors, compliance managers, analytic teams, sales team, and the Director of Research’s team, all of whom collaborate to ensure the answers and the respondents are of a quality that meets our high standards. We recognize that the reason clients use our services is because we provide high-quality survey results. After all, what is the purpose of conducting a survey if the responses are not predictive?

Our data analytics team synthesizes the immense amount of data so you can quickly digest the information.

A typical survey can be 100 respondents, with twenty questions, all of which have six possible answers or are open-ended questions. All of this represents thousands of pieces of information. Our data analytics team are experts at synthesizing a large amount of data. They do so by categorizing data, creating tables, charts, graphs, and extracting key quotes from the survey. They also build metrics that summarize the data (means, modes, weighted-averages, and much more).

We create a comprehensive research report

A typical survey can be 100 respondents, with twenty questions, all of which have six possible answers or are open-ended questions. All of this represents thousands of pieces of information. Our data analytics team are experts at synthesizing a large amount of data. They do so by categorizing data, creating tables, charts, graphs, and extracting key quotes from the survey. They also build metrics that summarize the data (means, modes, weighted-averages, and much more).