Frequently Asked Questions

A survey is a way to gain insights about a population by contacting a small but statistically significant portion, with the goal that this sample will represent the whole population. There are several kinds of surveys, which include: Email blast surveys, panel surveys, phone-based surveys, face-to-face surveys, paper surveys, and on-line surveys.

Designing a survey is complex. Things to consider are:

1. Population diversity and variability.

2. Whether the population is normally distributed, skewed, or fat-tailed.

3. Budget constraints.

4. Incidence rate and participation rate.

5. A clearly defined goal, confidence level, and margin of error.

6. The order of the questions.

7. The number of answer choices.

8. Survey length and respondent fatigue.

9. Neutral wording.

10. Avoiding absolutes like always and never.

A digital survey usually refers to either a panel survey or an email blast survey. Both are usually conducted through a static link and usually comprised of little to no open-ended questions.

A Phone-Based survey is one where the respondent is contacted by phone and a phone interview takes place between the caller and the respondent.

Phone-based surveys let the caller navigate to the correct respondent, verify knowledge, clarify the intent of questions, and gather stronger open-ended answers. They are often better for B2B surveys.

Digital surveys are less expensive, can reach more respondents quicker, and sometimes respondents feel freer to answer honestly. They are often better for consumer surveys.

The length of time and cost depend on the method, number of questions, number of respondents, incidence rate, amount of open-ended probing, and how difficult it is to find and complete with qualified respondents.

You get our dedicated team throughout the market study, help designing the survey, support procuring the correct phone lists, survey execution, and if the order is large enough a complete research report in PDF plus raw data, graphs, and charts in Excel.

The fee depends on the project but if the number of questions is less than 16 and the respondents are not too difficult to reach then the typical fee is $100 per respondent.

We will work with you to get the project deliverable to meet your expectations. If we cannot meet your expectations, we will give you a refund for any reasonable request.

For straightforward projects we usually get a quote back within a few hours and can complete most projects within a week or two of getting the complete instructions.

We’ll work with you throughout the project to understand your needs, and quality control personnel review the work so you can iterate with us until we get it right.

We specialize in phone surveys, consumer surveys, and helping customers set up the survey correctly. Surveyors are trained to be respectful and compliant with corporate and regulatory rules.